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中小企业营销问题.doc


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中小企业营销问题.doc
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摘要
随着我国经济的进一步发展,当商品市场从卖方市场转变为买方市场的时候,意味着企业竞争加剧,消费者选择余地更多,其要求也将相应提高。由于目前我国的买方市场形成的特点,对我国现在的市场竞争更加激烈,使中小企业呈现两极分化的的结果,这种条件下,也使中小企业存在着诸多的问题,而对当前市场环境分析的不透彻,对企业来说会做出一些错误的营销策略,中小企业本来就底子薄,会很快使这些企业在激烈的市场竞争下被淘汰,而企业通过对市场的分析,做出合适的营销策略,则有利于引导消费者购买产品,提高市场占有率,与此同时,能够在营销过程中反馈消费者信息,以促进企业生产出更适应于市场,更受消费者青睐的产品,形成良性循环,推动企业不断发展。因此企业需要不断创新营销理念,完善营销手段,提升企业营销水平。

关键字:买方市场 经济影响 中小企业问题 营销策略

ABSTRACT


With the further development of our country economy, when commodity market from a seller's market into a buyer’s market, implies that the enterprise competition, consumer choice more, the request will be increased。Because at present the buyer's market of our country to form characteristic, to our country present market competition is more intense, make medium and small businesses appear polarization results, this kind of condition, the small and medium—sized enterprises exist many problems, but on the current market environment analysis is not thorough, the enterprise will make some wrong marketing strategy, small and medium—sized enterprises have weak economic foundation, will soon make these enterprises in the fierce market competition is eliminated, and the enterprise through the analysis of the market, make the right marketing strategy, is conducive to guide consumers to buy the products, improve market share, at the same time, in the marketing process of consumer feedback information, to promote enterprise produce more adapt to the market, more favored by consumers of the product, form benign loop, promote the continuous development of the enterprises。Therefore the enterprise needs to innovate marketing concept, perfecting marketing means, enhance the level of corporate marketing.


Keyword:Buyer's market     Economic impact   The problems of small and medium—sized enterprises     Marketing strategy


目录
1我国买方市场形成的原因及特征?5
1。1我国买方市场形成的原因?5
1。1.1改革开放极大促进了企业生产,改变了物资匮乏的局面?5
1。1。2整个社会有效购买力不足 6
1.1.3货币政策偏紧或货币供应及决定的国内总需求不足?6
1.1。4结构性矛盾或供给结构与需求结构不相适应?6
1.1
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  • 时间2021-05-28
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